How to Make Money in Business During Difficult Economic Times

Provide informative content on the web, very competitive pricing, and exceptional service. Dazzel your customers with exciting presentation, but back it up with information they can use and prices they can depend on to be competitive. Make your products easy to find on search engines and use search engine advertising effectively. Ask yourself, "how would I search for this product online?". Build the product label, descriptions, and purchase your advertising accordingly.
Keep the shopping experience simple. Your efforts and advertising dollar are wasted if the customer finds the product but has to give up their life story just to find out the final cost, including shipping and taxes. All you need is a zip code, so that is all you should ask for. One of the most frequently asked questions from business is "why do my shoppers abandon my cart?". Simple, when a shoppers wants to know the complete cost and the site blocks them from getting that answer they move on. Give your customers what they want.
The item description page should have a large visible button to add the item to the cart. Don't have a lot of unnecessary information that they don't need and don't hide the add to cart button. Present the product image, the description and the button. This is not the place to put a forum link or distract someone from the focus of buying the product.
Customers will not navigate through page after page of forums to find a price. Go look at Amazon, they put a search bar at the top, hot items, and a category list. Keep it simple. It is not a social networking site. It is a store.
If you own a brick and mortar business, continue your brand online with your brand at your store. Have a graphic artist put a little time into your main homepage image so that people recognize your store as your store.
Avoid the template pitfall. Having 250 templates or 2500 templates to choose from and wasting valuable time with templates and moving pictures around does not make an online store any money. Getting your products online and easy to find and purchase is the answer. There are enough challenges in business, keep it simple.
Most importantly, sign up and use our online store builder! Check out the online demo by clicking here! For a mere 35.00 a month you can have an easy store to maintain and the best customer service in the industry.
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